Geolocation marketing is about displaying the right message to the right target audience at the right time.

Geolocation marketing reaches the smartphone generation of consumers, using the Google OS, android phones, Apple’s iPhone and other mobile devices. The targeted mobile SEO approach enticies consumers to participate with a brand and encourages repeat visits to a business.

Mobile Search Marketing for Geolocation Marketing

While the mobile search marketing concept is similar to local SEO, geolocation marketing focuses on reaching your consumers in a tight and hyper-local search radius - two to five miles - as opposed to local search that can encompass an entire metro area or beyond.

Location Based Services for Geolocation Marketing

As part of geolocation marketing, Location-Based Services (LBS) such as Foursquare, Gowalla, Facebook Places and MyTown allow businesses such as theaters, restaurants, clubs and retailers to register and appear on the LBS network. Next, the business offers attention-grabbing discounts or specials to subscribers of the LBS - and from then on, every time the subscribers pass by that business on foot or in a vehicle, they receive mobile alerts about offers just for them. Social networking put geolocation marketing in the palm of the consumers’ hands by encouraging them to "check in" at these various locations in order to earn points and badges that are good for future offers or prizes. GPS technology that is built into smartphones works with the location-based services apps is the function that lets the users check in to a location rather than enter an entire address.

Mobile App Partnerships for Geolocation Marketing

Location-based apps and mobile apps such as Google Maps take the powerful tool of geolocation marketing a step further by finding a consumer’s location, showing the businesses and restaurants in the area, then mapping a route from where they are to their desired destination.

Branded inclusion in mobile apps incentive consumers to purchase, while providing additional customer information to the retailer or business owner. Mobile SEO Agency offers strategic partnership development through brand product, and service offering inclusion within mobile applications, available for download to iPhone, iPad, or any Google OS, android mobile device.